Founder and President
In early 2019, Kate McCarron, Founder, and President Portland Pet Food Company was referred to Gloria to streamline her accounting system for growth. PPFC was a fast-growing, private equity funded, new consumer products venture with success in its sights.
"We're an emerging growth company, and I had a part-time bookkeeper and brought Gloria in for her expertise on a CFO level," McCarron said.
PPFC was transitioning from QuickBooks desktop to an online version. Gloria helped with the transition and restructured the chart of accounts to meet industry standards. She also designed and implemented inventory and sales channel tracking and processes to capture manufacturing costs without investing in a high-priced ERP system. In 2020 she created a model to produce 5-year financial projections based on business planning and marketing assumptions, helping PPFC secure bridge financing.
Gloria also advised on expanding and helped hire a marketing manager, wrote management job descriptions, and helped screen and select two key management personnel for the fast-growing local manufacturer. She continues to train the internal bookkeeper and close the company's books monthly.
"Gloria's responsive and open to working with several team members. She truly understands small business, which is very different from corporate."
"We have a weekly call where we review the books and financials. This past year, Gloria has been instrumental in going after our successful fundraising round."
"When COVID hit, there was much confusion in the beginning. We applied for the Payroll Protection Program and secured it, and she advised us through that. We've been operating through everything. We are an essential business — dogs still need to eat, so we've had very aggressive production for this year. We're extremely fortunate to have Gloria on board in 2020."